ARTISTRY We are a global community of 20,000 Artists connecting with you in every corner of the world. We’ve become the leading professional makeup authority through our unrivalled expertise in artistry, and our belief in the beauty of self-expression. You don’t need to be a Pro to experiment, play and practice new techniques. INDIVIDUALITY From day one, our core purpose has been to promote individuality, inclusivity and self-expression for everyone. We’ve created the most all-inclusive shade range on the market based on the needs and passions of our diverse and global audience. We listen to you – and are inspired by you – to create the broadest range of products, accessible to all. COMMUNITY M·A·C is a community of Artists, innovators, icons and originals – like you – who have come together to bring our vision to life. We want everyone to have their moment to shine. We empower our diverse global M·A·C family to truly express themselves, get inspired, learn skills and co-create via social, digital and real-life experiences. TRENDSETTING M·A·C is at the forefront of fashion, pop culture and art. Our Artists shape and ignite trends backstage at over 1,500 fashion shows internationally. Last year alone, 309 Artists created looks on more than 2,000 models at 90 shows. This means our Artists have unparalleled knowledge to take you from runway to real-way, translating the latest trends for you. SOCIAL RESPONSIBILITY It’s not something we do, it’s who we are. VIVA GLAM and Back-To-M·A·C are at the heart of our inclusive, socially responsible culture. Every cent of VIVA GLAM Lipstick is donated to the M·A·C VIVA GLAM Fund. Over 25 years, M·A·C VIVA GLAM has raised more than $500,000,000 globally to support the health and rights of people of All Ages, All Races and All Genders. And with Back-To-M·A·C, green is the new black. When you’re done with six products, bring them back to us. We’ll recycle them, and you’ll get a free Lipstick.